[digi_owl]

Yeah it is one of those things that puzzle me. Everyone involved with finance to some degree or other seem to ignore, willfully or otherwise, that we live on a finite earth.

Meaning that there are only so many people on this planet, only so many of us have a smartphone, and only so many of them again will be interested in installing a certain app.

Meaning that sooner or later that growth curve will flatten out.

And apps are just one example, the pattern repeats across all markets.

[jonas21]

For most business models, if the most pressing limit on your growth is the number of people on Earth, you're probably in a pretty good position.

[digi_owl]

True. But i just wanted to give a, perhaps overly, simple example of growth not being capable of going on forever.

At some point you should be praising the fact that the other end of the bell curve has not kicked in, not worrying about growing further...