[agentgt]

I don't know much about contract management so take most of what I have to say as an ignorant opinion.

I'm trying to figure out how ContractBeast's problem of continuous usage is any different than almost all the business tools out there that require human intervention (with the exception of email, and MS office suite).

It seems every investor and entrepreneur has this desire to make "crack" and not just tools. Good tools don't need to be used all the time. They don't need to provide some sort of gamification, feedback loop, or enjoyment.

As for money making good business tools don't need even need to be used by the user... in fact they really should be automated. I know this because we had some of the some problems ContractBeast did and the key was not getting the endusers involved at all. Automate and integrate so they are almost out of the loop completely (again I don't know much about CLM... maybe this isn't possible).

As far as top down selling it is almost impossible in the B2B market to do something different. Managers force users to use tools and those users use MS Office most of the time but those tools still get bought and eventually those tools do provide value (aka sales force).