[thaumaturgy]

That's exactly what they're targeting here -- Alienware's existing (and not altogether small) market, full of gamers, geek chic, and those that might wear t-shirts advertising their hackitude.

Designers look at it and wince, but I can definitely see that phone being successful in that crowd.

EDIT: Argh. I should've paid closer attention to the text. As others pointed out, this thing's completely fictional. They're not targeting anything. Mea culpa.