[tomsaffell]

Looking at the 'before' and 'after' designs, I'd say that the biggest difference is that in the old design the first question you ask (via a textbox) is one to which the user already knows the answer ('what icon do you want?'). Whereas in the new design the first question is 'please pick one of these three options (with which you are not already familiar)'. So the questions requires the user to think. See Dont Make Me Think :) IANAUXD, just my $0.03

[dccoolgai]

I would tend to agree. It runs afoul of the UX maxim "If you can't decide what you want your user to do, they can certainly not decide what to do." If you really want them to pick "custom" or "fast-track" or whatever (for which there is no coherent explanation visible in the mock I saw... fast-track? What does that even mean?), bring it up after they've committed in spirit to doing the thing you want them to do (request an icon).

[choward]

I looked at the "after" design and no idea where to even begin. There is a "Request Icon" button, but I don't want to request one. I just want to search. Where do I do that?