Also: "Apple is also going to start showing search ads for apps in its iOS App Store search results for the first time, something the company had previously resisted."
I'm frankly shocked it took them this long. They have the #1 digital real estate for such advertising, and the amount of money being spent on advertising apps (particularly on FB) is staggering.
Unfortunately, from a user standpoint, this seems to be a disincentive to improve their horribly lacking search functionality.
Unfortunately, from a user standpoint, this seems to be a disincentive to improve their horribly lacking search functionality.