[sageabilly]

"...what the product is, what it’s used for, what problem it solves and how it solves it"

Have you seen some tech websites? I used to research competitors as part of my prior job and some of the tech websites out there do a really bad job of explaining what their product IS, much less what it DOES.

For those of you here on the flipside, make sure your website explains WHAT you do, and more importantly, WHY I should care enough to call you and give you money. When I'm dealing with potential vendors/technology partners I am 100% more likely to call a company that tells me why I should care up front than a company that's blowing smoke on their website and doesn't want to tell me why I should care until I call them and talk to a sales rep.

[cwe]

Good PM interviews I've been in use that as part of the discussion. Discuss the issues with the messaging on the website, ask for clarification where needed to understand the customer and problem, and go from there. You shouldn't just focus on the current as currently exists, but the core problem/vision they're going for.