| The average IT hire for a permanent role costs nearly $8,000.* This includes the use of temp workers, recruitment fees and management time. If lost productivity is included the figure can be $50K or more. The reason you think the price of the service is expensive is because a) You likely haven't had exposure to enterprise organisations spending habits. No shame (see anecdote below). b) The makers of the service have not put the cost in the proper context for you. What they should have done is re-stated the cost of a bad hire and given a value statement on the splash page. "The average cost of hiring the wrong employee is $23,000. Get it right first time with CodeBlimp for $50." Or "1 in 3 hired employees never pass their probation period. Use CodeBlimp and make it 1 in always." Etc >> Here comes the anecdote: I was a coach at Lean Startup London and some guys had a great product offering. They were current/former Cucumber devs. Amazing engineers and super smart but no idea really how to sell. They had a cool new service that was ready to go to market that weekend and a salesman joined them during the weekend and Skyped some potential customers. When a charity senior exec asked them "We love it, how much does your new service retail for?" They shrugged and said "Ummm $250 a year..?" The exec looked baffled and said "I literally don't know how to give you such a little amount of money. Do you want my personal credit card?" The moral is don't underestimate how much businesses will pay. Tell them the cost and if they don't blink... ...say per user... If they don't blink again then add... ...per month. |