[acafourek]

I can definitely see how this could be useful for teams that create content collaboratively. When our team works on release notes, blog posts, support articles, etc we use a combination of Slack and Google Docs.

After editing, we post to tumblr (product updates), Medium (blog/marketing) or any one of half a dozen other places where we out stuff. Bold feels to me like Medium with bonus collaboration features + integrations. Tools like http://www.hemingwayapp.com/ built in sound awesome. Add in the ability to create your own assistants (import brand assets, pull up GitHub issues, insert content from your YouTube channel, find the right gif for this paragraph) and it adds up to a much more centralized writing experience for modern work-related content creation.