[tn13]

You are correct. VIP might be not the right word but there could be better wording than the official "surge pricing". If you are charging someone 25% more clearly tell why and what the user is getting more than those who are not willing to pay 25% extra.

Or simply don't tell anything about increased prices. Just show the estimated price and let the user decide if he wants it or not.

In fact you can on-board the user into app to simply be blind to price increases up-to 75% or something.