[nubs]

It's similar to the naming convention used by other long, hard-to-spell words for projects. First letter of word, number of letters in the middle, last letter of word.

e10s = electrolysis

i18n = internationalization

l10n = localization

k8s = kubernetes

[BuckRogers]

Interesting. I really dislike that though as I prefer to just learn how to spell the word instead and probably even more mental acrobatics involved. I can see the usage for a product codename to differentiate electrolysis from codename:e10s.