I was thinking the same thing. Pretty bold move for a startup with an aim to provide a digital identity for everyone in the world with their stack.
But if you really dig (and I mean really dig) into their site:
> In the general case, a ship is actually a 128-bit number.
...
> A comet's [128-bit] address is the hash of its initial public key. Anyone can launch a comet. Nothing stops you from using a comet as your identity, except that the name is a mouthful and everyone will assume you're a bot. [0]
So, I mean, there will be a market for names I guess.
> By keeping addresses scarce, we make spam and abuse expensive
The entire population of earth wouldn't be able to sign up. Just over half could. What happens in 50 years when all of those 4.2 billion people are dead? Does the entire infrastructure die along with those who were "lucky" enough to win the lottery?
But if you really dig (and I mean really dig) into their site:
> In the general case, a ship is actually a 128-bit number.
...
> A comet's [128-bit] address is the hash of its initial public key. Anyone can launch a comet. Nothing stops you from using a comet as your identity, except that the name is a mouthful and everyone will assume you're a bot. [0]
So, I mean, there will be a market for names I guess.
[0] https://urbit.org/posts/address-space/#-moons-and-comets