[fo_rill]

The more I see the name "Alphabet" the more crooked and untrustworthy everything associated with it feels.

It will be a cancerous flaw staining the reputation that Google has thus far earned, until it goes away.

It feels like a pre-emptive "Altria" or "Xe Services" type rebrand, and it smells foul and deceptive.

[deprave]

Alphabet is basically a name to do things with Google money that people would have approved of if they immediately knew Google was associated with. It's a way to fool most people who probably won't bother figuring out where this "new" multibillion dollar corporation came from.

Hopefully the media keeps reminding everyone what Alphabet really is...