[sliverstorm]

A common tactic for motivating people to change is instead of showing them how bad things are, you show them how bad things are AND how much better they could be.

Additionally, it helps if you paint the most-desired result as attainable. Instinctively we understand that +0 F change is the best. Explain how that might be attained (in a more friendly manner than 'sack and pillage most of the world's population'). The data is against you, but it helps if people feel the ultimate target is not impossible to reach.

[jblochjohnson]

Thank you; this is quite useful, and it confirms some of the same feedback we've been getting from other sources. We will definitely start a new iteration of this page using these ideas. At the very least, we can figure out a way of setting of our goal such that the instinctively "best" value is unattainable. And we will try to keep pillaging to a minimum...