[gte910h]

Title is Bullllllllllllllllllllshit.

They could have an app up in a couple weeks that streamed select shows. They could have their entire library up as soon as they got their entire library up (which is basically a process of running 2 programs on each show, a possibly scriptable task, which likely should be quality checked by a human). The protocol and video player are extremely advertising friendly on the iPhone.

Apple might not approve them, but it's not exactly a huge expense to find out.

If they're changing business model and chose to not find out is one thing. But this is NOT a hard technical problem.

Disclosure: I do custom 3rd party iphone apps for a living, including streaming video.