[flyt]

Unfollowing is just as easy as following. If somebody chooses to follow an account that ultimately posts too many ads then they can quickly and painlessly unfollow.

The grey area is sponsored content that doesn't identify itself as such and is incredibly common on celebrity twitter/IG accounts. As long as the relationship is clearly identified (and not with an #ad hashtag buried in a pile of other hashtags) I think it's ok.

[technotarek]

That grey area is largely what I'm referring to. That, and also hashtag feeds that start as creative outlets and then get saturated with both transparent and veiled advertising. For example, in DC, #aCreativeDC is a very popular hashtag that is full of advertising of some form, albeit often artistic and well done advertising. The same is true for other popular "lifestyle" hashtags (e.g, #nyfoodies etc etc).

[golergka]

Eh, no.

I got my Instagram account hacked a while ago and found myself following all kinds of irrelevant people; but after you unfollow a few dozens in a row, unfollow functionality just stops working. So, every time I try to get back to instagram, login, unfollow as many of these assholes as I can, run into this limit and then just give up.

[ericzawo]

Actually it takes one extra tap from my count. :)