|
|
|
|
|
|
by jimmygatz
3672 days ago
|
|
|
"I think this will be very successful. The roll of storytelling in business is becoming increasingly important, especially for consumer companies targeting millenials. See: http://blog.hubspot.com/opinion/why-storytelling-will-be-the... Agreed. I think this combined with Snapchat advertising could be the first steps in the direction of changing advertising from the intrusive and unwanted interruption of your daily life to something people actually browse through in order to discover interesting stories and experiences. However, I also think as social media has proliferated, the definition of the word "brand" has expanded as now more than ever, people are seen as "brands" - often with hundreds of thousands of followers (more than many actual brands and even media companies). As everyone becomes a brand, I believe increasingly the line between marketing and storytelling will be blurred and marketing will become deeply embedded into our culture. Product placement in movies, celebrity endorsement, "native" posts: all these are the first indicators of a culture in which everything is meant to sell something. Whether this is a good thing or not is up for discussion. |
|
|