[eli_gottlieb]

Well that's the point: neoliberalism is when you start trying to push market-capitalist dynamics into domains people view, both traditionally and normatively, as not appropriate for those dynamics.

For instance, if you agree with the statement, "Students are not customers and should not be able to dictate to professors", you are saying something that is actually directly opposed to neoliberalism. You are saying that society needs to use material resources to create a space of non-market relations, and needs to withdraw resources from existing efforts to transform that space in the image of consumer markets.