[wiremine]

> then browse down a list of products i've purchased before (both online and instore) and chose which ones I want to be delivered

That's cool. So they keep a history of everything you've purchased? Do they do that by credit card or do you log in some how when you purchase instore?

[pjc50]

Loyalty card, presumably.

[jon-wood]

All the stores have loyalty cards which link on and off line shopping.

[zo1]

You create an account on the site. Why complicate it?