[tscosj]

@Brave has no future in a sense of gathering people just because they hate ads, ads market is very noisy world. This market will find answers to any questions no matter someone's software is blocking ads or not. Because majority of Internet's users aren't much hate those clunky "click-on-me" links at all. Ignorance is a blessing.

[bkardell]

If you can give those users faster performance and lower data usage and opportunities to cash in on the value of their eyeballs, where/when they are willing, it doesn't seem like you even have to 'hate' them, you just have to prefer something with more positive features.

Honestly, I think Brave is good for everyone - including advertisers. There are interesting new patterns to develop here, I'd bet. With every change in tech comes new possibilities, Brave is opening the door to a lot of potentially new ideas/strategies here IMO.

[BrendanEich]

Brave isn't relying on people who hate ads, but you should not underestimate that population size.

The big problem is how much of the digital advertising "rent" goes to Google and Facebook alone, for so little. Perhaps 80% of 70B/year in the US alone. This will not continue. What's next? We have an idea.