| In other news, bananas have surpassed OS X in daily Caloric consumption. I knew Apple couldn't make it without Jobs. People conflate the purposes of various products under the umbrella term "social network", which makes the assumption that all social networks offer arbitrarily similar function. Simply not true. Snapchat offers ephemeral pictoral content with humorous ad-hoc additive filters. This tailors the product for those that desire ephemeral pictoral content with humorous ad-hoc additive filters. Apparently, a bunch of young kids. Twitter offers what is now known through the shorthand, "microblogging". This tailors the product for people who like "microblogging". Apparently, a bunch of people, the median age being higher than Snapchat's median age. Just because more people are spending time on Snapchat than on Twitter, does not mean that Snapchat is "taking away" from Twitter time. Perhaps different people are signing up for Snapchat that are not signed up for Twitter. Perhaps people that are spending X hours on Twitter are now spending Y hours on Snapchat without taking away from the X hours spent on Twitter. Elapsed eyeball time, and, ergo, ad revenue, are still the same. This isn't a zero-sum game. Twitter shouldn't break a sweat because Snapchat is getting more popular. Facebook shouldn't break a sweat because Twitter's no-character limit policy may increase user base. Perhaps the zero-sum approach to competition makes sense in certain fields, like when products are similar substitutes of each other; like two different kinds of general-purpose glue offered on the market. Or when market capitalization of a certain kind of product is fixed : it's been widely assumed that the average American's entertainment budget is relatively fixed, so in a philosophical sense, if one popular band didn't exist, another popular band would be more popular. But when it comes to products like "social networks"? With vast design philosophies and product focus and varying demographics? It's very reductionist to publish a headlines like this and assume it makes any sort of meaningful conclusions. As with any sufficiently popular business, this stuff is capital-C complicated and you can't explain relative differences in success using singular metrics like this. |