[Kalium]

And what's the utility to end-users, who just want to share a cute picture of a cat, that they should care? And thus that a media host should care to implement this?

[thatcat]

Perhaps the media host would receive less DRM take downs and a more accurate 'relevant content' prediction model since the true origin of content is confirmed.

[Kalium]

Given that DRM takedowns are already not meaningfully linked to accuracy or relevance, it seems unlikely that Mediachain will change that.