[denisnazarov]

The goal of Mediachain isn't to enforce scarcity of media online, but to help creators benefit from the scale of sharing. Today, an image can easily go viral without viewers knowing who the author was. Mediachain makes sure that the creator can be present wherever the content goes, automatically.

Our view is that bits are easily reproduced and there is no way to stop that, and until now there's been no easy way for creators to benefit from that. Mediachain allows creators to connect directly to their audiences through the content itself. This way, gratitude can be exchanged through attribution, and in the future, even a payment directly through the content.