[tylermauthe]

This! Please!

I work at a place that has been trying to undo the damage of having serialized BLOBs for about 3 years. Granted, these are especially nasty things with a custom serialization layer written in Java.

Software companies consist of two assets produced by it's employees: data and algorithms to make the data useful.

Why would you ever lock your data down and make it harder to make cool algorithms to make the data useful?