[nostrademons]

Different people have wildly different expectations. When my mom wrote a book, she was dumbfounded that she was supposed to write all the back-flap testimonials herself, and then the person they were attributed to just had to sign off on them and put their name on it. All but one of the people said, "Ah great, I don't have to do any work, this is awesome." One person said "WTF is this?" and wrote her own testimonial.

In my limited sample size, I tend to trust & respect the people who say "WTF? It's my name, I'll write it myself" more. Unfortunately, they seem to be in the minority.