[wapapaloobop]

>Personalization – the believe that we are at fault

Yes, guilt is the means by which so much bad stuff gets installed in our minds. Ideas that get passed easily from mind to mind regardless of truth content are called memes. I propose the term remes for ideas that get recalled easily in an individual's mind. These get rehearsed more frequently than other ideas regardless of their truth content and so they persist; they achieve this by generating guilt.