[bluthru]

I remember Kevin Rose saying something about "Digg not being something my mom could use." In an effort to grow the audience, v4 was trying to be more of a source for all news and less of interesting links that were posted and dug up by tech geeks. Major news outlets automatically had their headlines inserted into the site and completely changed the character of what Digg was. Unfortunately, being a mainstream news site for tech geeks wasn't enough.