[Pxtl]

It's not just that, the new UI hooked the marketers directly in as feeds. So a blog or publication would be something you'd "follow" and upvotes/downvotes as you like. This scared the power users who were no longer the submitters, and also balkanized the experience and gave ghe users the impression they sold out to the actual content creators instead of the users.

[SerLava]

Simultaneous with this, they even disabled the comment history. Like you couldn't see what you had commented or what peoples' replies were, unless you were in the thread.

Took several months to get that back, and by then it was too late - all the real content creators had moved to Reddit.