[lowglow]

This is the first time I've seen someone refer to this tech as "artificial reality" -- interesting!

[mattbush]

Is "artificial reality" a term that AR/VR companies are actually starting to throw around, or is possible that the term arose out of reporters mistakenly thinking "AR" stands for stands for "artificial reality" and not "augmented reality"?

[xsmasher]

Companies like to use nonstandard terms so they can claim that they are "the only ones working in the artificial reality space."

[alaskamiller]

Old school term from the 60's. Here's a book about it.

http://www.amazon.com/Artificial-Reality-2nd-Myron-Krueger/d...

[lowglow]

Yeah, I saw the history of the term from Wikipedia, but curious as to why they dug it back up.

[TeMPOraL]

Probably because it confuses nicely with AR while offering some neat marketing opportunities.