| Not parent, but here's how I learned to understand snapchat. Think like a younger Millennial (18-25 right now). Their whole social lives have been in public on FB/etc. They're going through a horribly awkward time in their lives, but it's all public. When they act like an immature kid, or aren't sexy, or whatever, that is recorded for all time. So they feel incredible pressure to be sexy/fit/cool/smart/doing interesting things. People take hundreds of selfies to find the one that meets (what they think) their peers expect. The pressure to be cool and attractive is intense. With FB, there is no escape. Now Snapchat offers the opposite. People can "let their hair down", not have to look sexy or be cool, because the message is just temporary. Most of the time I want candids, not portraits. FB made everything a portrait (intended for consumption by future selves/others). SnapChat brought it back to the present by making it temporary. |
Can't they just change how the stuff they posted on FB is shared?