[blowski]

I think that's what @nimblegorilla was suggesting, and I think it actually fits with what the article was saying - the ROI on writing an article on Trump is much better than for other candidates because it's easy to write yet another article, and still get loads of pageviews for it.

In addition, Trump has significantly pushed up the total number of pageviews going to election cycle articles, even if the articles specifically about him are not as popular as the articles about Sanders, Clinton, Cruz, etc.