[colah]

I read it as a sort of parody. The point of the article wasn't to sell the video but to demonstrate how to sell the video. It's a lesson on advertising in the form of an add. Very clever.

Some things were a little over done, but I'd assume that it's to emphasise techniques.

[Psyonic]

And yet by doing so, he sells the video. Unless we see another article pop up in the next few days "selling the video," I think we have to assume this was it.