[GantzGraf]

Increased ads will bring in more revenue. They're not doing this for the sake of it.

[studentrob]

Right. I'm saying, they've run out of other ideas.

Ads have always been Google's major source of revenue. Now, their to answer to dwindling revenue is to add larger ads to existing apps [1]

Bigger and more ads is not very innovative for a tech company.

[1] http://www.wsj.com/articles/google-to-increase-size-frequenc...