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by mrkurt 5954 days ago
It blows my mind that people actually mention sponsored content as a feasible alternative. It's true that ad blocking will ultimately drive many sites there, but I really value the firewall we have between our writers and ad sales. Not only that, but I really don't want to read a site running ads-that-look-like-content. It saddens me that so many seem to miss the implications of doing this.

It works ok for entertainment, but do you really want to read an article like "Why you shouldn't move your sites to the cloud, brought to you by IBM"?
2 comments
rick888 5954 days ago
"It blows my mind that people actually mention sponsored content as a feasible alternative. It's true that ad blocking will ultimately drive many sites there, but I really value the firewall we have between our writers and ad sales. Not only that, but I really don't want to read a site running ads-that-look-like-content. It saddens me that so many seem to miss the implications of doing this."

Well, it saddens me that people running adblockers will force many sites to do this to survive.

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Semiapies 5954 days ago
Sponsorships are reasonable, but branded content and sites seems like a minefield.
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