[sojourner]

My concern with asking "How can ads not suck?" is the limitation of the answer. If I take one step back from the question, my view of the problem shifts and the potential solutions grow. Your concern isn't about ads and ad-blockers, it's about generating revenue from a site. You think that ad-blockers are affecting your revenue. They aren't. How you're advertising is affecting your revenue.

I'd start with the question "How can I generate revenue without using ads?" Others may have better questions.