[fayimora]

The way I understand it, the 140 character limit still holds. They just stopped counting things like mentions and URLs.

[robmcm]

But if they didn't use a misleading title you wouldn't have clicked the link...

[fayimora]

haha I thought about that too. Clever but slightly misleading. Surely they could have come up with something true and equally attractive but then again it's the battle of "who gets the story out first"

[Touche]

Is it misleading to call a spade a spade? There's a character limit, they're just going to arbitrarily decide what is and isn't a character based on engagement feedback they get from advertisers.