[rlpb]

Various jurisdictions have consumer protection laws that try to help here. What I think would help is if, for consumer contracts:

1. The weight of individual terms diminished in law as the contract length increases. A reasonable length would be judged by the nature of the contract (a reasonable length for the simple sale of goods would be short, a complex arrangement like a mortgage would be expected to be longer).

2. If for a particular term in favour of party A, party A cannot reasonably believe that party B read and understood it at the time of forming the contract, then the term is void. For example, if a contract is presented to me as a consumer, I clearly have never seen it before and sign it immediately without reading it, the signature should mean nothing and the only contract that exists should be an implied contract around what we are doing.