[asp2insp]

Very cool! I initially thought it was just color swapping, but the percentages section in particular is fantastic.

Led by the CTA arrow: http://i.imgur.com/odtBsuE.png, I clicked on "Illustrations" first, which I actually think is the weakest example of cool customizability. Percentages and Words are both more compelling IMHO.

[raphdg]

Thank you for the feedback. The percentages stuff is my favorite too. And you're right, I'm moving down the arrow CTA :)