[govindpatel]

What is wrong in using the word 'zen'? It is not like you name your child 'zen' and other people shouldn't name their child 'zen'.

I think zendesk fears that if people use the word 'zen' and they are better then them, they will lose customers. If you want your brand to remain unique, just try to be better than all others. There is nothing to fear, If you are better, people will use your product else they will use some other.

BTW there are many alternative for zendesk and which are doing better than zendesk. I believe Freshdesk(https://freshdesk.com) is doing better than zendesk. So may be that is why zendesk fears.

Also they always exchanged words with freshdesk. Even markdown has commented about that:(https://news.ycombinator.com/item?id=11750875)