[sdneirf]

One more interesting take-away - Uber has both Adjust and TUNE(Mobile App Tracking)'s SDK. Lyft has both Kochava and TUNE(Mobile App Tracking)'s SDK. All these SDK's do Attribution analytics (where are my app installs coming from). I wonder if app installs are so importnat to Uber and Lyft that they need 2 SDKs each doing the same thing to keep each other's data honest?

[potatosareok]

It's possible they are running advertising campaigns with ad networks that are only integrated with one of these attribution partners? I know I've started to see a lot of uber interstitial ads in games that I didn't use to.

[sdneirf]

That's a good point. Not all attribution vendors work with all ad networks so they might have to use a few to get coverage.

[mightyshane]

TUNE is not part of Facebook's Mobile Measurement Partner program, though they do offer workarounds for this. This likely means Lyft and Uber are using TUNE for non-Facebook attribution, and Adjust / Kochava for Facebook.

[IamFermat]

Awesome insight! That would explain it!