[jamesrcole]

>> it's not enough to be fun to be commercially viable - there has to be a hype factor(premium) or a monetization strategy

> That sounds like you want over 100% fun. Hype literally means over.

My point was that even though words might have a literal meaning they can also have other meanings, and in that case the person meant the other meaning

  hype
  informal
  noun
  1. extravagant or intensive publicity or promotion.
  "she relied on hype and headlines to stoke up interest in her music"

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