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by timdorr
5942 days ago
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Actually, we've found success in converting restaurants away from Flash by touting the SEO benefits of pure HTML. Once client of ours ( http://www.bluefinatlanta.com/ ) had their site entirely in Flash (not even a PDF menu!), but showed up nowhere for "sushi bars atlanta". We redid the entire site (with a HTML food menu, thankyouverymuch) and now they're number 2. They're getting a ton more traffic (which they can also now track more effectively by having unique pages) and have totally seen the benefit. It's definitely one of our better case studies for other prospective clients. TL;DR - You've got to sell them on the business aspects, like SEO. |
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