[pfarnsworth]

The company's stated goals are to compete against mass transit, so I doubt they would raise prices. And they would be making the exact same mistake that their predecessors did, which led them to get disrupted. I'm pretty sure Uber isn't that stupid to not realize if they started acting like taxi companies, they would pretty easily get disrupted the way they have been as well.

If they did all it would do is decrease demand, and would allow other competitors to make their ways into the ridesharing market. I think the CEO is smart enough to know that making a product that is great for customers with margins so low that it makes it really hard for new competitors to come up is a great business to be in.