[vas123]

Thats the scary thing about Google. They've become so ubiquitous that you don't need to pay them directly for them to make money off of you. They make money off of the data that they are able to glean from your interactions on the web, your devices etc. Its strength might also be its weakness if the mass of consumers shift towards a more privacy oriented mindset.

[c_c_c]

Its strength might also be its weakness if the mass of consumers shift towards a more privacy oriented mindset

I'm guessing you mean consumers will stop using the internet because otherwise your comment makes no sense. You don't have more privacy on the internet because you don't use Google services.

[vas123]

I believe that where there's a will there will be a way. As it stands most consumers don't care about privacy enough to make changes to their habits.

[mixmastamyk]

I use Linux, iOS, NoScript, and DDG, so my interaction with big G is quite limited.