[jessriedel]

That's a recurring monthly fee rather than pay-as-you-go never-expire data. Apples and oranges. It's quite competitive if you look at the comparable T-Mobile plan: $10/GB that lasts for 1 week, or $5/500MB for 1 day.

http://prepaid-phones.t-mobile.com/pay-as-you-go

[icelancer]

For people who use at least 2 GB/month it's far better.