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by detaro 3676 days ago
Attention for uBlock AFAICT started with a widely shared blog post comparing its performance to other Adblockers. From there on it's probably word of mouth, but writing that blog post and getting attention to it was "marketing", even if maybe not intended that way. And it was good marketing, since tech loves "This thing is proven to be sooo much faster than the old thing people don't love 100%" stories ;)