[t0mbstone]

"when there are multiple claimants for one video, Google's system doesn't give any of them any ad money"

If that's true, then couldn't he simply file a claim of his own to counter a single company's claim?

[swang]

Maybe? I'm not really sure. How hard is it to get into the contentID system?

I'm guessing part of the reason he did this was more for the humor of screwing with larger media companies.