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by sharemywin 3686 days ago
I think you need to break your use cases up: 1. Am I in ecommerce will this work with a shopping cart? 2. CMS or blogging platform? ad based? 3. Conversion funnel Saas or lead gen?

what if I have sever generated content will it work with my site?

Also, is this targeted at conversion experts? or novices?

Next, if I have all this content how do I get it into your system?

And, I think you need to spell out better the value prop.

Would you like to drop "the cost to get customers" like a rock?

1 comments

The thing with optimization tools is that they require some kind of expertise and patience...and most people don't have that for a new, unknown product.

I was selling a tool similar to Optimizely in a different market. The only way I get it going was to ditch the monthly plan and add use only anual plan, target people with expertise in marketing and use outbound sales for bigger clients.