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by 6stringmerc
3688 days ago
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That's been true but there are some artist examples that are showing new artists can embrace the new dynamic and reach fans. CHVRCHES got their start on SoundCloud. Chance the Rapper still is in the "mixtape" game. Pretty much any "viral" hit that isn't actively on a Major Label at the time of the release can be considered, I think, to be a case study in how the dynamics are changing. Edit: Forgot Run The Jewels as well. |
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