Hacker News new | ask | show | jobs
by going_to_800 3686 days ago
Ok, can you share how you tried to market it?

When a product generates ROI, people will use it. Target the marketers who use leadpages, unbounce, etc, if it works, they will use it.

Register to StackThatMoney forum, the biggest private affiliate marketing forum, they work with landing pages all day long. Post your product there, I guarantee 50 sales in 2 months from there.

You need to target people with high traffic on their landers, i think the product is good(if it delivers), but you failed at sales and marketing....not on the idea.

Nobody wants your product because you are targeting the wrong people, that's my thought.

1 comments

Sure. Ofk we used PH & HN and Reddit in the beginning (and many others startup platforms). Tried to reach industry bloggers (had some effect) and reporters (did not succeed here). Tried a content (which brought high quality leads, but quantity was pretty small), tried to reach some local marketing communities. Also tried to reach agencies (failed here).

Even if we received very positive feedback on product / idea and plans on integration - the process of generating hypothesis and creating different variations was pretty time-consuming and in the end people did not complete it.

Posting to StackThatMoney definitely sounds like something worth trying, and we’ll give it a shot. Thank you!

Guys, you need people that use landing pages all day long and have enough traffic.

Your market is huge(I know that because I was selling products for this niche), from solo internet marketers with big email lists to media buying agencies. You just need a few case studies to show them it's working.

Do you have any case studies?

We had some tests setup and run (some of them were a clear success, some -- not that much). And we're currently working with one huge Russian company, but still could not publish a case yet (but surely will as soon as possible).

We know that cases are one of the most important things in this game, but the problem is that the process is very slow (like starting a campaign could take up to 2 months), so this makes everything a little bit complicated.