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by tonecluster
3682 days ago
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"Free" is the price the majority of users on Spotify (and elsewhere) think is right. In general, consumers have learned that "music should be free!". The fee that Spotify asks for isn't for music; it's for an ad-free, more pleasurable, and more valuable experience. The music is still offered for free! |
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Think about it though - terrestrial radio already offered music for free. Dozens of stations! All sorts of genres!
The only difference is the RIAA/major players had - practically speaking - an iron grip on controlling what was being played on those stations. Thus the free music was an enticement to purchase more objects related to that act. Live shows, t-shirts, etc.
Believe me, there's a lot more money in branding than there is in selling music. Jessica Simpson has made insane truck-loads of money on her fashion line - enough to make her music sales probably look like a rounding error. Free music isn't new to the internet, I guess is what I'm getting at.